J
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Jeddah
International Motorshow 2026 will take place from 4th to 7th November under the
patronage of HRH Khalid bin Sultan Al-Abdullah Al-Faisal, Chairman of the Saudi
Automobile & Motorcycle Federation
Jeddah, Saudi
Arabia; XX October 2026: Under the patronage of HRH Prince Khalid bin
Sultan Al-Abdullah Al-Faisal, Chairman of the Saudi Automobile and Motorcycle
Federation (SAMF), the International Motor Show Jeddah 2026 (#IMSJ2026) is set
to take place from 4th to 7th November. It is the first event of its kind in
the Middle East to bring together all vehicle categories and powertrain
technologies in the automotive world under one roof, ranging from internal
combustion engine and hybrid vehicles to Range-Extended Electric Vehicles
(REEV) and fully electric vehicles (EV).
This exhibition takes place amidst the
significant development the Kingdom of Saudi Arabia is witnessing in line with
national priorities, particularly regarding the advancement of the transport
and logistics ecosystem and the enhancement of manufacturing capabilities. This
momentum is driven by the launch of numerous projects, most notably the
Industrial Valley at King Abdullah Economic City, which serves as a vital hub
integrating manufacturing and logistics to support sector growth.
Against this backdrop, Jeddah is
preparing to host another major international event, adding to the city’s
growing calendar of high-profile sporting and entertainment events, including
Formula 1, equestrian championships and the 2026 Arabian Gulf Cup.
With strategic participation from the
Ministry of Transport and Logistic Services and the Jeddah Chamber of Commerce,
the exhibition will bring together leading international automotive
manufacturers, their distributors in the Kingdom, automotive industry
stakeholders, enthusiasts, media representatives and content creators.
The 2026 edition is set to feature a
broad range of international companies and automotive brands, including US
electric vehicle manufacturer Tesla, Al Laith Al Lamea, distributor of the ROX
brand, alongside JAC, Forthing, ICAR, Mobil lubricants and Qimma Auctions.
The event comes amid increasing
international attention toward the Saudi automotive market as the Kingdom
expands local manufacturing, mobility infrastructure and investment across the
sector.
Dr. Hani Hafez, CEO of the organizing
company, said: “The Jeddah International Motorshow 2026 is a national platform
that supports Saudi Arabia’s growing position on the global automotive map. It
provides manufacturers and distributors with direct access to one of the Middle
East’s most important automotive markets while creating a platform for the
industry to showcase new vehicles, technologies and developments to consumers
and stakeholders in the Kingdom.”
“This year, we are also placing
significant emphasis on the exhibition’s media presence, with the objective of
reaching automotive audiences both within Saudi Arabia and across the wider
region”, he added.
The strategy brings together Taf3ol
Consulting and Research and its Taf3ol Saudi media ecosystem, which reaches
more than 10 million followers and generates more than 150 million monthly
views; leading Saudi automotive media personality and content creator Hassan
Kutbi, who has been appointed as media ambassador for the exhibition; and
PrimaKSA, which will serve as the event’s corporate communications and public
relations partner, overseeing media relations as well as engagement with
influencers and content creators.
Younes Enayat, CEO of Taf3ol Consulting
and Research and media partner of the exhibition, said, “Our partnership with
the Jeddah International Motorshow is an extension of our role as a Saudi media
organization serving audiences across the Kingdom. Bringing Hassan Kutbi on
board as Media Ambassador will further strengthen the exhibition’s ability to
reach automotive audiences and generate meaningful engagement around the
event.”
Kutbi is one of the Arab region’s
prominent automotive content creators, with an audience of approximately 15
million followers and subscribers across his platforms. He also presents an
exclusive programme on MBC’s Shahid platform, where his channel has more than 1
million subscribers, while his content reaches more than 260 million views
across digital platforms.
The Jeddah International Motorshow 2026
will feature vehicle showcases, physical and virtual driving experiences, new
model launches and a range of accompanying activities, including a hackathon
competition.
The exhibition is targeting participation
from automotive brands representing major European, American, Japanese, Korean
and Chinese manufacturers, reflecting the increasingly diverse composition of
the Saudi automotive market.
