Unveiling Thousands of Authentic UK Products, Fresh Imports and Classic Flavours
Riyadh:Saudi Economic
Shoppers across Saudi Arabia can now experience a wide selection of UK products as LuLu Retail begins its British Food Week food festival. The event opened simultaneously across three major regions in the Kingdom with official ribbon-cutting ceremonies. In Riyadh, the launch took place at the Al Yasmin hypermarket, where Dr. Alice Burt, Deputy Head of Mission at the British Embassy, inaugurated the event alongside Mr. Mohammed Haris, Director of LuLu Saudi Hypermarkets, and senior Lulu management officials. Adding a touch of cultural charm to the Riyadh inauguration, students from the Reigate Grammar British School delivered a special live choir performance. The delightful musical showcase resonated warmly with the audience and was highly praised by all the dignitaries and guests in attendance.
Meanwhile, the Jeddah launch was held at Aziz Mall with H.E. Cecille El Beleidi, the British Consul General in Jeddah , and the Al Khobar event was opened by Mr. Stephen Viner, Principal, and Mr. Shaun Barton, COO, of the British International School.
This 2026 edition of the festival features more than 3,500 imported premium products including those representing nearly 400 established and trusted UK brands. The diverse inventory covers daily essentials and specialty treats, including snacks, beverages, packaged groceries, and dairy items. To cater to modern dietary preferences, LuLu has also included health-focused options such as organic and gluten-free lines. As part of this year’s campaign, the retailer has introduced a variety of new items from leading UK labels, giving shoppers in Saudi Arabia exclusive early access to innovative products entering the market for the first time.
During the opening ceremony in Riyadh, Dr. Alice Burt said that it was a pleasure to inaugurate LuLu’s British Food Week and see such a great variety of UK products on the shelves. She noted that the combination of popular household favorites and new arrivals reflects the strong trade relationship between the two countries, giving Saudi consumers a great opportunity to enjoy the high quality and heritage that British food and drink brands offer.
Mr. Mohammed Haris added that LuLu is proud to host British Food Week across its Saudi Arabian branches and thanked the dignitaries for their presence. He explained that this initiative reflects LuLu’s ongoing commitment to delivering high-quality international products through strong sourcing partnerships and seamless logistics. He also noted that because of LuLu’s dedicated sourcing and logistics center in Birmingham, the company is able to keep its shelves stocked with authentic British goods smoothly and reliably. The promotional offers are now live across all LuLu Hypermarkets in the Kingdom
